About this Talk
Going live can be one of the fastest, most effective ways to grow your visibility, build trust, and connect with your audience—but it doesn’t always feel easy. In this warm, practical session, Gala Russ—a romance author, book coach, and experienced live host—demystifies the process and offers a no-fear guide to showing up with confidence.
Whether you’re brand new to live video or want to sharpen your strategy, this talk covers the full lifecycle of a successful interview: finding the right guests, preparing for a smooth session, managing the tech with ease, and maximizing the replay value with post-interview content. Gala walks you through her own systems for streamlining the process, reducing stress, and making it easier to say yes to your next on-camera opportunity.
You’ll leave this session with checklists, tips, and templates you can actually use—plus a better understanding of how to use live interviews as part of your long-term visibility and marketing strategy. From Instagram Lives to Substack sessions, you’ll learn how to turn a one-time event into evergreen content and deeper connections.
If you’ve ever stalled on going live because it felt overwhelming or too unpredictable, this is your invitation to hit record with confidence. Because showing up as yourself is the strategy.